Opening up his new Chicago cheese shop/foodservice operation, Beautiful Rind, during a pandemic obviously wasn’t ideal, but owner Randall Felts was still able to make a statement in the city’s trendy Logan Square neighborhood.
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The impetus for C.J. Bienert opening The Cheese Shop of Des Moines was simple; after years of working in the cheese industry for different retailers, he was tired of being told no.
“I had worked at various cheese counters, markets and a wine shop that went out of business, and was sick of being told ‘no, you cannot have a closed case for American artisan cheeses,” says owner C.J. Bienert. “I knew the demand was there, and there was nothing like it in the area, so I decided to go on my own path.”
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Cheese tourism is increasingly popular. Festivals now dot American dairy lands. Die-hard cheese lovers with deep pockets can travel with elite guides internationally to creameries and shops. Well-traveled itineraries may lead to the Netherlands, France or England, among other destinations.
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