Swiss Mad, NOT Swiss Made

Million dollar-plus watch is made of cheese

Swiss Mad, NOT Swiss Made

A $1.072 million watch seems pricey by any standards, but one such timepiece, enrobed with cheese, has been designed more as a statement than functional arm candy.

Created in Switzerland by Swiss watchmakers with Swiss materials, the Swiss Mad Watch is unique, symbolic and irreverent. It’s purpose? Made with actual Swiss cheese, the watch was maker H. Moser & Cie’s attempt at critiquing the shortcomings of a revised Swiss Made watch label that requires 60 percent of watch components to be of Swiss origin.

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All About Appenzeller

The spicy Swiss cheese you never knew you loved

All About Appenzeller

Appenzellerland, set between the Alps and Lake Constance in the northeast region of Switzerland, is a place where traditions are closely guarded and time is a relative term. In fact, as I walk through the car-free village of Appenzell, with its candy colored, chalet-style houses, quaint restaurants and whimsical displays of garden elves lining the sidewalks, it’s the anachronism of brightly clad tourists taking selfies on their iPhones that reminds me I’m actually in the 21st century.

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