Kefir: An Ancient Beverage Gets Modernized

Why an age-old healthy elixir is enjoying new-found popularity

Kefir: An Ancient Beverage Gets Modernized

Sleek bottles with elegant labels are claiming more and more space on the shelves of supermarket dairy sections, a response to the heightened passion for foods with healthy attributes. Many are not aware that kefir, though generally presented in thoroughly modern attire, has hundreds of years of street cred. This healthful elixir is on the lips of those seeking a nutritious beverage option.

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