The opportunities and challenges of the specialty cheese e-commerce market.
Dorothy’s Cheese has partisans across the United States who can purchase its Comeback Cow and Keep Dreaming cheeses at a variety of stores where the brands are available. Sometimes, however, the stores aren’t within driving distance of potential customers, so convenience is an issue. For that reason, those cheeses are also available online. Sebastien Lehembre, senior brand manager for New Holland, PA-based Savencia Cheese USA, which produces Dorothy’s cheeses, says e-commerce is not a profit center for the brand, but the company felt it was important to offer the cheeses to an online audience as a way of being “consumer centric.”Continue reading →