Pioneer of Artisan Goat Cheese: Cypress Grove’s Founder MARY KEEHN

Pioneer of Artisan Goat Cheese: Cypress Grove’s Founder  MARY KEEHN

Learn how a small time producer spearheaded America’s goat cheese segment.

When Mary Keehn, a single mother of four and self-proclaimed serious hippie, adopted two of her neighbor’s goats back in the 70s, she didn’t have a business plan, or any plan, to start her own business.

“My start was serendipic and an offshoot of the land movement of the 60s and 70s,” she says. “Back then, I made my kids’ clothes, had a big garden and raised goats for milk with which I made cheeses.”

It wasn’t until 1983 that Keehn created Cypress Grove with a $10,000 loan from her family.

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Cheese Industry Makes a Difference

Cheese Industry Makes a Difference

Coast to coast, cheese producers step up during
the coronavirus pandemic.

In a heartwarming show of support for the country and Americans during the COVID-19 pandemic, artisan cheesemakers and importers throughout the nation have stepped up in a myriad of ways.

Small business is the life blood of food source sustainability. If a small producer suffers a calamity, other small businesses can pick up the slack. Food survival is a symbiotic relationship between the small producer and local support.

Double the Donations

Northbay Creameries, part of The Rians Group, has recently doubled its donation to Restaurants Care, upping its contribution from 3 to 6 percent of all proceeds from its online store. Sonoma, CA-based Laura Chenel, along with Petaluma, CA-based Marin French Cheese and St. Benoit Creamery, also in Petaluma, started the Northbay Creameries online shop in March 2020 to give customers a convenient way to order products from the security of their homes.

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A Domestic Cheese Mecca

A Domestic Cheese Mecca

For almost a decade, The Cheese Shop of Des Moines has cultivated its offerings of mainly regional and domestic artisanal cheese.

The impetus for C.J. Bienert opening The Cheese Shop of Des Moines was simple; after years of working in the cheese industry for different retailers, he was tired of being told no.

“I had worked at various cheese counters, markets and a wine shop that went out of business, and was sick of being told ‘no, you cannot have a closed case for American artisan cheeses,” says owner C.J. Bienert. “I knew the demand was there, and there was nothing like it in the area, so I decided to go on my own path.”

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A Cheese of Visual Intrigue

Montchevre Kiss My Ash was first launched in 2018 by Saputo Cheese USA, headquartered in Lincolnshire, IL, a few months after its acquisition of Betin Inc., doing business as Montchevre, a Wisconsin-based goat cheese manufacturer and marketer.

Through its Montchevre brand acquisition, Saputo Cheese USA not only broadened its presence in the specialty cheese landscape, but also has offered its customers a variety of new products that round out its goat cheese offerings, including the award-winning Montchevre Kiss My Ash.

Described as a luscious vegetable ash-covered goat cheese with a marble-textured rind and smooth ivory body, Montchevre Kiss My Ash has an elegant and unique appearance.

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The Evolution Of Laura Chenel

How a love of goats led to a cheese empire

The Evolution Of Laura Chenel

Laura Chenel’s was founded by its namesake in 1979, though starting a cheese company was not her initial goal. As a young woman, Chenel was someone who traveled a great deal and was an early adaptor of the belief that one should provide their own food. She grew and made what she could, and acquired some goats, too, in the process.

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Margaret Cicogna: The Cheese Lady of Italy

America’s Long-Time Ambassador Of All Things Italian

Margaret Cicogna: The Cheese Lady of Italy

Margaret Cicogna is one of the United States’ leading authorities on Italian cheese. “People call me the Cheese Lady,” she told Cheese Connoisseur over coffee in New York City. “But I do a lot more than cheese. I went to school. I have a family.” Still, Cicogna’s deep knowledge and passion for cheese, and close relationships with the producers she’s worked with over many decades, have more than earned her the title.

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Fig-ure It Out

Successfully pairing cheese and figs for a sweet, savory masterpiece

Fig-ure It Out

Some would say that biting into a sweet, sticky, squishy fig has been a gastronomic pleasure since the beginning of time. Fig trees purportedly shaded Adam and Eve and provided them with their first hint of clothing. Archaeologists have found fig branches next to human remains that date from more than 7,000 years ago. Some scientists believe the fruit trees may have been among the first domesticated crops.

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The sought after fungi takes cheese to unique heights.

Pictured: Cypress Grove’s Truffle Tremor

When we think of luxurious food ingredients, few carry the mystique, or command the price tag, of truffles. The fungi, not the chocolates.

Synonymous with the extravagance of four-star dining, the price per pound may exceed a month’s rent. The cost of truffles is related to the challenges of harvesting them, bringing these highly perishable fungi to market and selling them under the pressure of an extremely short shelf life.

Once harvested, these tubers, priced by weight, must be shipped and distributed within 36 hours to a prevent a water loss of 10 percent per day. Fresh truffles must be consumed within five to seven days to avoid becoming mushy (over ripe) and losing their most salient feature—the aromatics. They are a fragile product that can be easily damaged by processing and direct heat during cooking, so they require expert handling.

Perhaps these facts can help us appreciate why they are so expensive, although that won’t make the price  any easier on the pocketbook.

Upping the Ante

To get more truffle-bang for the buck when craving a bit of culinary pizzazz, think truffle cheese. In recent years, the presence of truffle cheese has mushroomed in the marketplace. Cheese with truffle inclusions is a smart way to grate on layers of flavor for a fraction of the cost. Still, add the word ‘truffle’ to any product, and you can expect to pay a premium. When is this coveted ingredient worth it? And when is it hype? A little background can help us to discern the difference.

Truffles grow among tree roots and have an important forest-nurturing function that goes beyond the mere titillation of gourmet palates. Given their ecological role, their valuation might be as ethically desirable as a carbon tax. The thought of truffles may conjure up the image of hogs running through woodlands with farmers in hot pursuit. But since 1985, Italy has banned truffle-hunting sows. Apparently, they make pigs of themselves plundering the terrain and scarfing down the treasured fungi. Trained dogs, on the other hand, particularly the Lagotto Romagnolo breed, simply paw at the ground to signal they’ve detected the scent.

Make no mistake, the flavor of truffles is mostly in the human nose, too, which leads us to chemical abuse; that is, aromatic spiking through the use of 2 4-dithiapentane (bismethylthio methane), a petroleum-formaldyhyde-based sulfide, known to be an eye, lung and skin irritant. The chemical is used in so-called truffle oils to imitate the white truffle (Tuber magnatum) aroma. Surprisingly, most oils contain no real truffle whatsoever. The synthetic aroma, which mimics only a key component, primes consumers to expect less range and subtlety. For example, take just a single type of fresh truffle, the black melanosporum. I found that in sampling just a few within that species, there was a different aromatic flavor profile for each one.

Given that you will pay a premium for any truffle product, check the ingredients. What does flavoring, essence or aroma actually mean? Usually, it means chemicals. As I reviewed more than a dozen truffle cheeses, the degree to which the aromatics were synthetically spiked influenced my selection process. Synthetics suggest either penny-pinching or a lack of skill. Remember that truffle is fragile and loses aroma along with its moisture. When processing truffles, timing and technique are everything to lock in flavor. Since ‘truffle’ implies luxury, we should expect to pay for a truffle cheese priced to reflect authenticity and expertise.

A Truffle Education

A multitude of truffle species, both wild and cultivated, grow around the world, but only a handful are worth eating. To explore fresh truffles and truffle products, I visited the showroom of Urbani Truffles in New York City, where I met with Marta Castillo Peinado, food scientist and manager of the Urbani Truffle Lab. Unfortunately, it was in February, too late for the White Truffle (Tuber magnatum) season, but I was able to sample a few three-day-old Black Winter Truffles (Tuber melanosporum). Shaved razor thin, the aromas ranged from floral to earthy or spicy. They are each so varied that Marta advises local clients to come in to select ones with the aromatic profiles they prefer. On the palate, the floral smelling truffle was the sweetest. For me, once in the mouth, the experience quickly shifted to texture. One was powdery, another mildly fibrous. Marta described the White Alba Truffle (Tuber magnatum) as more delicate, saying it melts on the tongue.

Truffles are seasonal and predominantly grown in Europe (France, Italy and Spain, for the most part). But since they are now being cultivated in the Southern Hemisphere, particularly in Australia, the boundaries of seasonality are expanding for certain types. Climate change looms as a consideration for future growing locations. North Americans are laying the groundwork to farm truffles by planting hazelnut, oak and other trees that are hospitable to European species.

A native species, the Oregon Truffle (both black and white varieties) grows wild in the Pacific Northwest from Northern California to British Columbia, wherever Douglas Fir forests are found. Another native type is the Pecan Truffle that takes its name from its affinity for pecan orchards. Of the many truffle cheeses I encountered, all used prestigious European species. That suggests a potential for North American artisan cheesemakers to embrace truffles reflecting their own terroir.

In the accompanying sidebar, you will find a list of truffles that you are likely to encounter in cheese, followed by a truffle cheese containing that particular type. When shopping, you may see words, such as Vitt. (Vittadini) or Pico, after the Latin names of the tuber. These are the names of the mycologists credited with first describing that particular species centuries ago. Products are often labeled ‘Black Truffle’ or ‘White Truffle’, but unless the manufacturer lists the Latin name, it’s hard to know what you’re actually getting.        

Truffles and Cheeses that Contain Them

Tuber Magnatum (Pico) aka White Italian or Alba Truffle

Grown in the Piedmont region of Italy, available from mid-September to December/January. This is the most highly prized variety, increasingly rare and so valuable that it almost never shows up in a cheese.


Central Fromaggi (Italy) first developed Smeraldo al Tartufo Bianco for a private client before making it seasonally available. You can generally find it in November/December and sometimes around Easter time. This is a Sardinian sheep Pecorino, aged approximately five to six months, with a natural truffle aroma of French oniony soup and subtle umami notes that play harmoniously in the Pecorino.

Serving suggestion: Shave some onto an elegant risotto or let it work its magic on a simple baked potato. Exquisite!

Tuber Melanosporum (Vittadini) aka French Black Winter or Perigord Truffle

Available from January through the end of March, Australian melanosporum are available from June-August.

Tuber Uncinatum (Chatin) or Black Burgundy Truffle

Grown across much of Europe, they are a type of autumn/winter tuber available from September to late December.

Tuber Aestivum (Vitt) or Summer Black or White Truffle

Aestivum seems to be the most common variety of truffle used in cheese. Four delicious examples are listed below. Grown prolifically around the Mediterranean coast, it is easy to understand why aestivum is the black truffle of choice for many products. The French company Agour refers to aestivum as a ‘White Summer Truffle,’ while most others describe it as a ‘Black Summer Truffle.’ To avoid confusion, check for the Latin name on the label. Aestivum are available May-August. Although the same species as the Winter uncinatum (Burgundy) truffle, they are different in appearance and taste.


Central Fromaggi’s (Italy) Moliterno al Tartufo. Aged a total of six months in a base of Sardinian Pecorino, the producer uses a unique technology to deliver genuine truffle into this cheese as well as the Smeraldo. The Moliterno flavor is full-bodied, more beefy-umami than the Smeraldo.

Agour’s (France) Fromage de Brebis a la Truffle, a younger Basque sheep’s milk cheese. The aroma is more vegetal than in the Moliterno.

Serving suggestions: The Moliterno and the Agour are my personal favorites to grate on any style of pasta al dente. Superb!

Cypress Grove’s (USA) Truffle Tremor.

While truffles often seem lost in soft and fresh cow’s milk, such as Brie-style cheeses and Burrata, Truffle Tremor strikes an impressive balance. Perhaps the reason Tremor succeeds is that it’s actually a goat cheese. Think Humboldt Fog without the ash. Truly elegant!

Serving suggestion: A starring role on any cheese board with fruit or vegetable crudités.

Point Reyes Farmstead Cheese Co.’s (USA) Toma Truffle, released in 2019, is aged 90 days. Point Reyes achieves a subtle balance of truffle and buttery toma base.

Serving suggestion: A harmonious companion for crunchy, whole grain breads. Or add panache as a last minute toss into scrambled eggs.

Tuber Albidum (Pico) aka Tuber Borchii (Vittadini) or White Bianchetto Truffle

Easily confused with white truffle, this is Albidum not Alba. These Bianchetto are small spring truffles available from mid-winter-April.


Il Forteto’s (Italy) Cacio di Bosco al Tartufo, is aged 150 days. The Bianchetto truffle has a pronounced garlicky flavor that plays well against the sweet caramel and nut notes of this semi-soft Pecorino. Serving suggestion: Try it with a baguette and a citrusy preserve or shave it onto polenta.


A cheese that reflects its impressive history.

Photo by Jesper Storgaard Jensen

Pienza is one of Tuscany’s most enchanting towns. Its only 2,000 inhabitants have the privilege of living in an ancient environment full of history that was admitted to the prestigious UNESCO list of world inheritance places in 1996.

But the wonder doesn’t stop here, because Pienza is also home to one of Italy’s most beloved cheeses.

In certain parts of this country, local food products deep-rooted in tradition enhance the image of cities. This is exactly the case in the central part of Tuscany, Val d’Orcia, which is well-known for its stunning natural scenery. Here, the sweetness of the hilltops and the multiple long rows of marching cypress trees give Tuscany a touch of softness, as though nature had decided not to offend anyone’s eyes. You are able to drive around for hours while indulging in one dazzling view after another.

This is, however, also an area famous for its abundance of flavors that can be found in local recipes, wines and the many varieties of cheeses. Smells and tastes abound in the area’s cozy towns, which here are called città d’arte, literally meaning ‘art cities’. Amongst these are Siena, Pienza, Montalcino, Montepulciano and Bagno Vignoni.

Abundance is, without a doubt, the appropriate key word when you speak about the flavors of this area, including the two famous wine towns—Montepulciano and Montalcino. The first is famous for its red wine Vino Nobile di Montepulciano, and the latter has gained world fame due to the “King of wines”, the Brunello di Montalcino.

But, as we all know, a good wine becomes even better if it has the intriguing company of an outstanding cheese. That’s exactly why Pienza should have an important position on your Tuscany bucket list. A place that cannot be missed because of history, architecture and a cheese that many claim to be one of the best in Italy.

Historic Origins

When traveling from Montalcino towards Pienza, at a certain point along the motorway you’re likely to find a row of cars that have pulled over and parked on one side of the road. Many of the people leaving their cars have a camera around their neck. They are all heading towards the same spot from where you’ll find the best view to one of Italy’s most iconic natural spots—a green valley with a small group of cypress trees that seem to resemble the classical Tuscan dream of natural beauty.

This iconic view of nature and beauty is actually a sort of metaphor of what awaits you after just another quarter of an hour away, when you arrive at Pienza. Here, though, the beauty is also the taste of local pride, which, without doubt, is able to bring a smile to the lips of cheese lovers.

Pecorino di Pienza is a sheep cheese that has historic origins, just like many of Tuscany’s wines. Allegedly, it’s one of the oldest types of cheese in the world. The ancient Romans and, before them, the Etruscans, produced and consumed Pecorino. And, according to Italy’s gastronomic historic books, the Florentine nobleman Lorenzo de’ Medici was so fond of Pecorino that he actually went all the way from Florence to Pienza just to get his hands on the tasty cheese.

Over time, many tales and histories have been told about this cheese that has evolved over centuries. In modern times, this is also the story about how Sardinia and Tuscany are bound together through Pecorino.

Some 50-60 years ago, Val d’Orcia was not the fashionable, sought after area it is today. Most of all, it was a rural district where no one wanted to live, especially the young people who often preferred to move to nearby towns. At the same time, many Sardinian farmers decided to leave their farms and businesses. For that reason, the Italian government started offering the Sardinians an opportunity to buy huge areas of land in Tuscany at favorable prices. Many of them accepted this offer after which they moved to Tuscany, bringing hundreds and hundreds of sheep with them.

From Sardinia with Love

To be able to fully understand the history and quality of Pecorino di Pienza, I decided to visit the Fattoria Buca Nuova in the outskirts of Pienza. The company was founded in 1966, when Pietrino Cugusi and his wife, Mulas Maria Antonia, moved from Sardinia to Tuscany. Today, Pietrino’s son Emilio Cugusi is one of the heads of the company. He greets me as I arrive, and together we start our walk through the production unit.

“Since the middle of the 20th century, the production of Pecorino was carried out by the local farmers of this district who only had small breedings of sheep,” says Cugusi. “The sheep pastured in areas that otherwise would have been totally ignored. But, very slowly, these breedings started to be more substantial. The production became more and more important, and the markets—both the Italian and later on also some foreign markets—started to ask for higher volumes of a product that was characterized by a high quality.”

Today, the Sardinia imprint is still very present in the production of Pecorino. Sardinian sheep, which are a different breed compared to the Tuscan variety, are still used for the production of a cheese with very particular characteristics.

“The cheese is not spicy, although it’s full of character. I’d say that it has a decisive and rounded taste,” says Cugusi.

As we move further in the production unit, Cugusi stops and shows me some Pecorinos in the middle of a seasoning process.

“This orange Pecorino is being stored for 45 days. You obtain this color because of the external treatment that is used, i.e. the cheese is rubbed with a mix of tomatoes and olive oil,” he says. “This coating will naturally protect the cheese.”

Other types of Pecorinos are wrapped in a totally black coating or placed on a bed of leaves, which you are also able to see in Pienza’s numerous cheese shops. And one can also find Pecorino with a coating made on pomace from wine, which, of course, adds a very pleasant scent to the final product.

“As you can see, we have many different products and also sizes. Pecorino’s classical form weighs 1.5 kg, but we actually have cheese forms that weigh up to 6 kg. Although the standard seasoning is one and a half months, our Pecorino Gran Riserva, which is our top product, usually has a seasoning between 18 and 24 months,” Cugusi says.

In some Pecorinos sold in Pienza, you’ll even be able to see mold on the outside of the cheese. But there is actually no need to worry about that.

“The mold is actually a positive sign,” says Cugusi. “It occurs due to the fact that the cheese is not treated with chemical products in any way, and the seasoning is completely natural. The mold can easily be washed away.”

Not Protected

Pecorino is truly a unique cheese also when it comes to the quantity of the overall production, which is actually quite modest compared to a cheese produced commercially. While many of Italy’s other famous cheeses are protected by the EU-qualification DOP (Protected Designation of Origin), this is not the case with Pecorino of Pienza. Because it is not a protected brand, there is actually a risk of coming across fake products.

Around Pienza, only some 20 companies are producing the cheese made from the milk of just 3,000 sheep. As a matter of fact, if all the cheese sold under the brand Pecorino di Pienza were really the original, you would actually need 100,000 sheep.

Contributing to the problem are the sheep imported from France, which some local farmers have been using for milk in recent years. Instead of only 1 liter—the daily amount of milk coming from the traditional Sardinian sheep—the French sheep are able to produce 3 liters a day, which, of course, gives access to a larger production. However, the flavor of the final product is not like the original.

In the center of this Tuscan city, you’ll find the long Corso Rossellini, which cuts the town in two. The center of Pienza was designed in the Middle Ages by architect Bernardo Rossellino, who also worked for Pope Pio II, and it is dominated by the impressive Cathedral of Pienza, erected in 1462. From here, it is as though spirituality flows out to reach all corners of this small town, which is also known under its nickname “la città ideale”. This because Pienza was considered the Renaissance utopia incarnation of an ideal city, which, from an architectural point of view, is characterized by a rational organization of the open spaces and perspectives of squares and palaces.

Along the Corso, many small grocery and specialty stores can be found. And when you stop in front of them, you are automatically bound to be dragged inside by the inviting Pecorinos. Samples are on display to taste, and you’ll be able to try many before making your choice.

And, to complete the picture of Pienza, if you happen to visit the town on the first Sunday of September, do not miss the annual precision game ”il Gioco del Cacio al fuso”, where the participants try to role Pecorino cheese as close as possible to a pole. It takes place right in the center of town on Piazza Pio II and is an important folkloristic event of Pienza. On that day, a touch of fun and madness mixed with history and taste, will give you the perfect dimension of what Pienza is all about.

A Pandemic’s Impact on Imports

Coming to terms with the effect of COVID-19
on cheese imports to the U.S.

It’s difficult to find a historical parallel for the COVID-19 outbreak and its dramatic, wide-ranging impact on the cheese import industry.

Adam Moskowitz, owner of Larkin Cold Storage in Long Island, NY, offers the possibilities of World War I, World War II and the Spanish Flu because of their comparable global ramifications, but it takes returning to the first half of the 20th century to find episodes worthy of discussion—a time when the cheese importing industry looked much different.

Philip Marfuggi, president of the Washington, D.C.-based Cheese Importers Association of America, says the pandemic simply represents unchartered territory.

“There have been segments of business, impacted by strikes, value of the dollar, tariffs, oil prices, supply issues and bacteria outbreaks that we have faced, but this COVID-19 outbreak totally encompasses all aspects of business and life as we know it,” Marfuggi says.

He adds that the pandemic’s emergence began to be felt on cheese imports in the United States as early as February 2020. By March, the entire U.S. economy had been thrown into turmoil—cheese imports right along with it. Marfuggi says the initial impact of the pandemic included canceled orders and the loss of sales related to the closing of restaurants and lodging facilities. And cheese that was more perishable became “a liability at the retail level.”

Compensating & Adapting

Many retailers shut down their cut-and-wrap programs, increasing the demand for prepackaged, exact weight and random weight cheeses, while reducing the demand in bulk orders, as consumers and stores practiced social distancing. Importers couldn’t sell some perishable cheeses even at reduced prices and were forced to destroy some product.

“COVID-19 has certainly made its mark,” says Lassa Skinner, who oversees a new branch of Switzerland Cheese Marketing in the U.S. “It is too early to really understand the monetary impact, but because all tastings, cutting to order and even customer handling of pre-packed cheeses has been stopped at the retail level, sales have certainly slowed.”

Moskowitz says cut-to-order cheese is “in dire jeopardy now,” and he worries the short-term problems in that area will lead to long-term challenges.

“The labor shortage coupled with there being a concern about COVID-19 has made everything around cut to order just tighten up,” Moskowitz says. “Everything’s being wrapped right now; the demand is for pre-packs or nothing. And I wonder how that will play out long-term. Are we not going to see cut-to-order cheese shops anymore? Are we going to see it in a modified form? What is that going to look like?”

The supply chain’s abrupt unpredictability also immediately created a host of issues for importers. Moskowitz says freight costs increased on April 1 because of an equipment imbalance surcharge tied to reduced freight moving from Asia and a subsequent decline in available empty containers to ship goods.

“So not only is there an increased cost per container, but you have to work rather diligently to actually even be able to get the containers that you want to put cheese in,” Moskowitz says.

He also has seen freight delays related to a slowdown at the ports ranging from a few days up to a week.

“Freight delays have been a very big deal,” he says.

Moskowitz adds the disappearance of catering to offices and parties has been a blow to both independent and chain retailers who depend on that revenue source for their business models. Food distributors who worked with restaurants are among those most directly and hardest hit by the crisis.

“They lost 90 percent of their business overnight,” Moskowitz says. “These are companies that have been around for years, if not decades, and they have built up this business and then in a matter of a couple of weeks, they’ve literally lost all their business.”

Because the distributors ceased to buy cheese, among other products, for their restaurant clients, importers instantly felt the blow as orders stopped and distributors struggled to pay the bills they owed.

“A lot of cheese is bought weeks in advance based on what we’ll call advance orders or just general buying patterns,” Moskowitz says. “And so a bunch of importers were buying under the impression that they would be selling what they normally sell. Now their customers just disappeared. Yet that product is still coming in, and they still own that product. So there’s a scramble in terms of, ‘what do I do with all this product that I have now?’”

Meanwhile, Marfuggi says one of the most important tasks importers face is attempting to keep employees on the payroll in the face of “lost sales, lost customers, bad debts and lost profit.” And they have been attempting to accomplish that while ensuring the safety of employees and transitioning some in office staff to remote working.

But there is a bright spot. Moskowitz says cheese professionals were already following strict hygiene practices that have made them prepared to manage food safety efforts tied to the pandemic.

“Many of us in the industry have already been practicing deep cleaning, sanitation, using gloves, etc.,” Moskowitz says. “I think we were ready for this in terms of how to conduct ourselves in the workplace.”

Searching for a Recovery

According to Marfuggi, the unpredictability of the outbreak and its eventual resolution makes forecasting and planning for the future particularly difficult and complicates decision-making. Purchasing is a challenge, as it becomes more difficult to maintain inventory with lead times ranging from five to eight weeks to bring in product from overseas, he says.

“The impact will be felt for some time,” Marfuggi says. “I do not think the restaurant, hotel and foodservice sector will respond favorably when this outbreak subsides. I feel that companies in whatever business they are in will cut back on travel and entertainment as well as the general public, and that does not bode well for the hospitality trade. The retail sector I feel will bounce back much quicker, but I do think the trend will be towards more pre-packaged product.”

Marfuggi says it is too early to project when a recovery could even begin for the imported cheese industry, as this depends on a range of factors tied to COVID-19, including the availability of a vaccine.

“At the present time, with what little we know about this virus, along with the cancellation and postponement of all trade shows, sporting events, concerts, live broadcasts, no travel, etc., the world is shut down. Some parts are just opening up but with face masks, restrictions, etc.—it is very difficult to be optimistic for the near future,” Marfuggi says. “But I do feel when we actually are 100 percent certain of the cause and start by eliminating how and where this started, find a suitable treatment and develop a vaccine, we will as a world or nation come back strong. But it will be a while.”

Part of the challenge in envisioning a pandemic recovery is the many players around the world in cheese importing and the ways they are closely linked. The fate of one company can send ripples around the world.

“This is global, right?” Moskowitz says. “This is having an effect not just on us but on the producers and exporters in foreign countries. Everyone is going through something similar.”

In general, Moskowitz says, it’s difficult to anticipate what the new normal in the imported cheese industry will be.

Marfuggi similarly wonders what a recovery will look like. Will customers continue to buy specialty cheeses? Will there be fewer consumers with the funds to buy imported cheeses?

Skinner says importers will need to be innovative in the challenging climate.

“We are looking toward creative ways to introduce our cheeses to buyers at all levels, both digitally and through partnerships,” Skinner says.

According to Marfuggi, it will be crucial for cheese importers to stick together through the difficulties.

“It is a time where all cheese importers can help make a difference by keeping your employees safe and working wherever possible to ensure a safe product for the consumer,” Marfuggi says “And even though we are all competitors, sometimes even customers of each other, we should try and help each other where we can.”

Skinner says the appeal of specialty cheeses will not dim, even as these obstacles emerge.

“COVID-19 will leave its mark on the consumer in ways we don’t even understand yet, but it doesn’t stop people from wanting to eat well and indulge in specialty cheeses,” Skinner says.

And, in fact, if there’s a glimmer of optimism to be found amdist the chaos; Moskowitz says it has been clear that people continue to find comfort in food, even in the toughest of times. “Those in the cheese business are a resilient and positive community,” Moskowitz says. “And cheese has been a staple food for humanity for thousands of years. Cheese brings pleasure. With cheese, your meal feels better. So, if there’s a silver lining, hopefully this will inspire people to slow down and spend more time with family and enjoy their meals a bit more. I’m hoping that we all learn what’s most important in our lives and look to spend more time on that. And a great, great way for that to happen is over some cheese.”